The Enduren Story:
As athletes born into an industry ruled by artificial ingredients, a wide variety of sweetners, flavourants, colourants and preservatives, Enduren was established in 1999 to research and develop what we saw as an unavailable necessity – natural sports nutrition. Natural sports nutrition that provides the athletic body with the essential nutrients to function optimally, in an easily digestible and naturally flavoursome package. We developed our products using only the finest sourced ingredients that are farmed and produced in a natural, ethical and sustainable manner. As a grassroots company, we have been able to harness our foundational values without interference from big corporate capital and their deceitful advertising, and we’ll be keeping it that way!