Description
We believe in design & we believe in story telling: mtb started as a counter culture activity. It has in the meantime been co-opted by big business. These innovators from marin county were part of the counterculture era. This allowed the mountain bike to develop and flourish in a niche, undisturbed from control mechanisms of the wider social context. The fun of riding fast downhill was a prime mover and the repack races were the magnet that attracted the group on a regular basis. Joe Breeze describes the gravitas of the bicycle as a utilitarian vehicle as well as an interest in personal and environmental health as the glue that held the group together.
Some of the prints in this range have a “legend” printed inside back. Explaining what is is that motivated the design. ea t sports a small “life lite bike club” print onto lower corner back.
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